All The King's Men

In the King's Kitchen

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Alex Whitaker

Freelance Copywriter

​AGE: 33
CITY: Atlanta
EMAIL: alexwhitakercopy@gmail.com​

An Unforgettable Steakhouse Experience You Won’t Want to Miss


​Dear Friend,

I’m sure you have eaten a good steak before. But have you ever eaten steak like a king?

Imagine you’re royalty. Treading atop red carpet, you stride through the entrance as the doorman opens the front door, and you nod to each other, due respect in both directions. The hostess smiles and greets you warmly. She’s been expecting you.

The smell of freshly baked bread wafts toward you as you round the corner to your table where you find your waiter diligently awaiting your arrival. You unbutton your jacket and seat yourself. He welcomes you to New York Prime and lets you know that he will accommodate your every need.  

The smell of grilled meats overcomes your senses. You pause and breathe deeply. The king is hungry.

To start, you order oysters on the half shell and an Old Fashioned on the rocks to accompany the newly arrived bread. You then sample their famous thick-cut sizzling bacon. The slices are crispy with just the right amount of salt and smoke.

Enough tantalizing. You’re ready for the main event.

You consider the rich flavor of a bone-in ribeye, the juice in a New York strip, the buttery texture of a center cut filet. But you dream of the grandaddy of them all: the giant porterhouse, affectionately known in the biz as “the king of the steakhouse”. You see other menu items like the garlic chicken, the pan-roasted sea bass, and the jumbo twin lobster tails. They look great, but you know what you really want. You order the steak and sides of your choosing. You order the meal of a king.

In the wise words of celebrity chef Tom Colicchio, “…steak is the ultimate comfort food, and if you're going out for one, that isn't the time to [skimp] on calories or quality.”

After your meal, you reach into your jacket for that Cuban cigar you’ve been saving for a special occasion. Your waiter sees this, and without a word, quickly provides matches, a cutter, and an ashtray. He offers to get you another bourbon and you nod, puffing a perfect smoke ring above the table.

Surveying the room, you see other men finishing their meals and lighting up their own sticks. You nod to them, for they too are kings tonight.  




If you’re anything like me, you appreciate a high-quality meal. When you shop at the grocery store you select only the freshest fruits and vegetables, the juiciest cuts of meat, and the softest breads. You want the best you can get.

And since you’re a red-blooded American just like me, you crave meat. You crave steak. You’ve probably also been out to eat, and the food was just mediocre. Worse yet, you’ve probably had the misfortune of wasting your hard-earned money on a terrible meal…and you felt let down. Average to below average restaurants serve average to below average steak. That’s a fact. 

You expect the highest standards in your food. So do I. At New York Prime, Quality is King.

Want it straight from the horse’s mouth? Then listen to Jerry Greenbaum, Proprietor and Bobby Donlan, Managing Partner of New York Prime, Atlanta:

  • “We serve only USDA grade prime for every cut of beef – including filets. Only the top 3% of all beef is graded prime…Our steaks are aged a minimum of 4 weeks for extra flavor…”
  • “Our filets are barrel cuts only – no gristle, no chains (the thin piece of meat hanging on the side of the filet) and no V-cut heads. This raises our costs tremendously…But with these tight quality controls, at New York Primeno one gets the cheaper head cuts…”
  • “Our chefs are trained on our 1700° Southbend™ broilers with the exact procedures to produce just the right amount of caramelization…”
  • “Our extensive wine list has been personally selected by our owners who have many years of experience in the wine business.”  


Need an unbiased opinion? That makes sense.

I’ve done the hard work for you and found the cold, hard facts on the quality and caliber of this restaurant. Here’s how the general public and restaurant and travel-specific websites rate New York Prime:

  • Four Square – 8.5 out of 10 stars
  • Open Table – 4.6 out of 5 stars
  • Kayak – 4.6 out of 5 stars
  • Google – 4.4 out of 5 stars
  • Yelp – 4 out of 5 stars
  • Trip Advisor – 4 out of 5 stars


 
If you’re anything like me, you pride yourself on your work ethic. You’re proud of the work you do. You’re proud to bring home a steady paycheck and provide for your family. So, when you dine out and spend your hard-earned money at a restaurant, you certainly don’t want to feel like the wait staff is looking down their noses at you. You want to be treated with respect.

Your experience matters at New York Prime. When you get to your table, the waiter is ready to greet you with a friendly introduction and ice-cold glasses of water already on the table. There’s no waiting for fifteen minutes just to get some service. While he’s carefully explaining the menu, another waiter quietly places a loaf of bread on the table with sweet cream butter.

After you order, the sommelier walks you through the best wine pairings for the meal you’ve ordered. As you eat, the waiter quietly stands by, ready to refill your glass and sweep crumbs from the table. Your experience matters because you matter. At New York Prime, Service is King.

Need even more convincing? That’s easy.

Jezebel Magazine named New York Prime “Best Special Occasion” restaurant in 2015, 2018, 2020, and 2021. Even as early as 2014 the same publication ranked it at #5 in their “100 Best Restaurants 2014”, and had this to say:

  • “…top notch tastes…Service here is from a different era – a throwback to when the customer’s every wish was granted…white-coated wait staff bring out barrel-cut sizzling filets, while gargantuan oyster shells slip around on ice and baked potatoes are dressed tableside…Sometimes, dinner should be a pageantry-filled spectacle. It certainly is in this Buckhead chophouse that’s been on our Top 10 list since 2003.”


From the Proprietor and Managing Partner all the way down to the hostess and busboy, every member of New York Prime staff is eager to guarantee you the best meal experience you’ve ever had.

You know who else wants you to have an unforgettable steakhouse experience? Me. I’d be honored if you came to New York Prime tonight. 

Join me this evening, and I’ll pay for EVERYTHING…

Old Fashioned? I’ll buy it.
Thick Cut Sizzling Bacon? It’s on me.
Oysters on The Half Shell? Definitely.
Sauteed Mushrooms? Of course.
Sauteed Onions? For sure.
40 oz. Porterhouse? My pleasure.
NY Imported Cheesecake? You bet.
Inniskillin 2017 Riesling Icewine? The perfect finish.
And don’t worry about the tip. I’ll handle that too.

All of this and more can be yours. But don’t delay in responding. This offer is only good for tonight. It would be a shame to miss out on this incredible experience worth well over $300.

Hear again from Messrs. Greenbaum and Donlan:

“At New York Prime we strive to be the Mercedes of steakhouses by offering the very best. But as you know, you can’t drive a Mercedes for the same price as a Buick. You can’t sell a prime steak for $25.00 when it costs you $23.00. But you can be sure at New York Prime our “Mercedes experience” is a good deal, considering the quality.”

Why give you the “Mercedes experience”? Why treat you like royalty?

All of your adult life, you saved when you could have spent. You’ve worked hard day-in and day-out. You’ve kept your head down and plugged along. You’ve put your family’s wants and needs ahead of your own. You’ve been a model husband and father. And the sacrifices you’ve made have not gone unnoticed.

A man of your character, who values his family above himself, values quality, values hard work, and values treating others with respect…that man deserves all of the joys this life has to offer. At least this once, let someone else treat you like royalty. At New York Prime, YOU are King. 

And if that isn’t enough to convince you, I have one more tidbit I think you’ll enjoy. At New York Prime, they even have one of the waiters whose job it is to wheel around a red, Radio Flyer wagon carrying a giant lobster named “Big Red”.

Sure, it’s meant to entice you to order the market lobster. But it’s also entertaining to watch. As you sip your cocktail, “Big Red” scoots on by waving his little claws. He’s kind of like the restaurant’s mascot. It’s all good fun.

I just can’t wait to enjoy this fun-filled evening, eating the choicest meats and drinking the finest wines with one of my dearest friends.

I think Julia Child said it best:


“Dining with one's friends and beloved family is certainly one of life's primal and most innocent delights, one that is both soul-satisfying and eternal.”
 
Just remember, in order to benefit from all of the above, you must respond to this letter as soon as possible. Tonight or nothing.

Long Live the King,

Alex Whitaker

P.S.
Men like us have refined palates. We appreciate peaty scotches, smooth bourbons, and hand-rolled cigars. So, if you join me this evening, on top of eating the best steak dinner Atlanta has to offer (for free) and drinking craft cocktails and top-shelf wines (for free) – all while your waiter caters to your every need – upon your arrival I’ll gift you with a FREE Padrón 1964 Anniversary Series Hermoso… a hand-rolled Nicaraguan cigar rated 97 out of 100 by Cigar Aficionado and ranked #3 in their “Top 25 Cigars of 2020”…a high quality cigar for a high quality guy.